#MIMA24 – The Winning Formula

Posted 2024

We understand that writing an application can sometimes seem daunting, so we’ve come up with some tips to help you make your MIMAs application the best it can be. 

Drive and Dedication

A great way to enhance your application is by telling the judges about what it is that drives you to achieve great results. They’ll want to see that you love what you do and why, so whether it’s your incredible work on social media, your in-depth market research, or your innovative event management, don’t be afraid to let your passion shine through!  

Results

It’s also crucial for you to demonstrate how your hard work has paid off – how have your efforts benefitted your business in terms of engagement, event turnout, or revenue? 

Make sure to include as much detail as possible to give your nomination a boost. If you have examples that prove how you’ve increased your firm’s lead generation, a link between your market research and a successful campaign, or anything else that shows how you’ve left your mark on the mortgage marketing world, then let the judges know. 

Going Above and Beyond

If you want to help your application to stand out, we’d recommend underlining what it is that means your commitment and results go above and beyond the industry standard. The MIMAs are about recognising and rewarding the best of the best, so tell us why your brand building is the most effective, why your social media campaign is the most unique, or why your team’s collaborative efforts are so powerful.   

What Else Should I Include?

Data and analytics are two very useful ways to back up your examples, as they help to give your achievements more depth in the eyes of the judges. On top of this, you’ll also be able to attach case studies and PDFs to further build upon the information that you’re conveying to them.  

Be Yourself 

Ultimately, you wouldn’t be writing an application for #MIMA24 if you didn’t know your stuff, so the most important thing is just to be authentic – YOU are the nominee, so it’s you that the judges want to hear about. Don’t be afraid to show off your expertise, your knowledge, and your innovation, all these things will make your application stronger! 

Keep an eye on the deadlines 

It’s important to make sure that you remember the deadlines - you have until 5pm on 6th September 2024 to nominate yourself and others. After this time, you will have one extra week (until 13th September 2024) to finish and submit your supporting application. Our judges will then consider each application carefully before we announce the finalists on 3rd October.  

You can send in your nominations on our website, just head to our home page or click Apply Now in the top right-hand corner of the toolbar.  

Good luck, and we look forward to seeing your name among the applicants!